Catavate Acquires Leading China Youth Insights & Design Firm, Enovate

Catavate is pleased to announce the acquisition of one of China’s leading youth-focused consumer insights and design firms, Enovate.   Enovate is well known for its deep understanding of China youth culture as well as its nationwide network of ethnographers, trend-spotters and analysts.   Enovate’s immersive approaches to uncovering emerging consumer trends and influences have helped numerous clients put insights into action across the entire brand spectrum, from product creation and development to brand concepts to consumer events to social and influence marketing.  For more information on Enovate, visit www.enovatechina.com.

 

Enovate’s unique capabilities well complement Catavate’s existing strengths in consumer- and retail-focused management consulting, brand strategy, market entry, and performance improvement.  Together, the expanded service offering will provide clients with more comprehensive resources to build brands and brand-led businesses in China.

The Enovate brand and team, lead by founder John Solomon, will continue to operate autonomously within Catavate Group.

Catavate was founded in 2008 to assist clients and portfolio companies accelerate brand development and business growth in China.  Since 1990, Catavate's professionals have been creating powerful brands and highly profitable businesses in China at companies including Nike, Adidas, Starbucks, Pepsi, Unilever, Wal-Mart, B&Q, KFC, Pizza Hut, McDonalds, Amway and more.